PPC Account Manager
This can be a remote role, but occasional travel is needed to the Deerfield, IL location
Estimated Salary: $20 to $28 per hour based on qualifications.
Prestigious Professional Service Firm is currently seeking Pay Per Click Account Manager.
Responsibilities:
- Provide day-to-day management of PPC accounts
- Interface with clients for PPC planning and reporting
- Manage daily responsibilities, including key phrase research, campaign/ad group creation, bid management, ad crafting/testing, copy writing etc.
, - Define analytically informed strategies around search, display and remarketing campaigns
- Make strategic and tactical recommendations based on data analysis
- Monitor key business metrics and provide insight to improve performance of paid search campaigns
- Conduct competitive and industry research to stay current with market trends, updates and online marketing strategies
- Monitor editorial and industry-specific policy updates as they relate to Google AdWords and other platforms
- Develop and implement search test strategies (inclusive of, but not limited to:
bidding, copy, positioning, etc.
) in an effort to maximize program effectiveness - Work with cross-functional account teams including technical, creative and analytics
Qualifications:
- 3
years of demonstrable experience in paid search, including Google AdWords and BingAds, display advertising, re-marketing, - Current Google AdWords Certification is required
- Experience & results managing large media budgets and hitting monthly goals for spend, revenue and key performance metrics
- Experience & results optimizing full consumer transaction cycle (conversion optimization)
- Certification in Google Analytics (required within 6 months of hire)
- Experience working directly with clients
- Ability to work independently and under strict deadlines
- Effective written and verbal communication skills
- Strong proficiency with Microsoft Office (especially Excel) Word & PowerPoint
- Bachelors Degree Required
Estimated Salary: $20 to $28 per hour based on qualifications.
|
|
 | |
