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PPC Account Manager

This can be a remote role, but occasional travel is needed to the Deerfield, IL location

Prestigious Professional Service Firm is currently seeking Pay Per Click Account Manager.

Responsibilities:

  • Provide day-to-day management of PPC accounts
  • Interface with clients for PPC planning and reporting
  • Manage daily responsibilities, including key phrase research, campaign/ad group creation, bid management, ad crafting/testing, copy writing etc.,
  • Define analytically informed strategies around search, display and remarketing campaigns
  • Make strategic and tactical recommendations based on data analysis
  • Monitor key business metrics and provide insight to improve performance of paid search campaigns
  • Conduct competitive and industry research to stay current with market trends, updates and online marketing strategies
  • Monitor editorial and industry-specific policy updates as they relate to Google AdWords and other platforms
  • Develop and implement search test strategies (inclusive of, but not limited to: bidding, copy, positioning, etc.) in an effort to maximize program effectiveness
  • Work with cross-functional account teams including technical, creative and analytics

Qualifications:

  • 3+ years of demonstrable experience in paid search, including Google AdWords and BingAds, display advertising, re-marketing,
  • Current Google AdWords Certification is required
  • Experience & results managing large media budgets and hitting monthly goals for spend, revenue and key performance metrics
  • Experience & results optimizing full consumer transaction cycle (conversion optimization)
  • Certification in Google Analytics (required within 6 months of hire)
  • Experience working directly with clients
  • Ability to work independently and under strict deadlines
  • Effective written and verbal communication skills
  • Strong proficiency with Microsoft Office (especially Excel) Word & PowerPoint
  • Bachelors Degree Required


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